Doe Deere is the newest person to be regarded as a phenom in this social media and crazy world we all call home. She is a genius of self-promotion which wouldn’t have been possible if she were not equal parts charming, mysterious, and beautiful. She has the unique ability to make otherwise bizarre makeup and fashion look quite good, even to the traditional among us. Recently a fashion photographer from England used Deere and a doll in her likeness as an oversize portrait which sold for $90,000. Deere is not your ordinary young woman transplanted from Russia. She is a force to be reckoned with. A Sophia Lauren or a Bridgette Bardot for our times. The fashion magazine, Galore, goes on to report that Deere and her makeup product line, Lime Crime, have reached a new level of success; she has been named as one of the top inspiring female entrepreneurs selected by Self-Made magazine.
Deere and her product line, Lime Crime, became an Ebay success owing in large part to Deere’s artistic sense and her business acumen. She has created not only a successful business, which is hard enough to do, but a brand, a phenomenon, and a mystique as well. Deere has the image, the status, and the visual quality of an actress or a popular singer combined with the smarts and business sense of a Steve Jobs or Bill Gates.
Deere and her brand, including the official Lime Crime blog curated by Doe Deere, have created a growing following of girls and young women who want to express themselves differently in our copycat culture. Perhaps some of her audience have been left out of the mainstream by our culture’s demands for beauty and body weight. But Deere’s impact on popular culture is having a pronounced effect and her further presence as a makeup and fashion visionary should continue well into the future.