Alexandre Gama was born on June 1, 1958 in Rio de Janeiro, Brazil. Gama is most known for his work in the advertising and communications industry and the success of his company Neogama. His advertising career started in 1982 with the company Standard Ogilvy & Mather. Eight years later he began work at DM9 as a creative director where he received the most awards ever as a copywriter of his generation. After a multitude of success with the companies he worked under, he decided to open up his own agency and named it Neogama.
Neogama has won many awards of their own since they first opened their door in 1999. They are the first company ever to receive a Lion from the Cannes Festival in just their first year of operation. The advertising and communications agency was named Agency of The Year back in 2002 and even won an addition two Lions at The Cannes Festival in the categories of Press and Film. Neogama has had partnerships with both BBH, a London based advertising agency, as well as Publicis Groupe. As of 2016, Neogama has no partnerships with any other agencies and Alexandre Gama remains CEO and acts as head of the company.
Alexandre Gama graduated and received his two degrees from the Armando Alvarez Penteado Foundation. He used the knowledge obtained there to pursue his dreams at Neogama and make himself known as one of Brazil’s most prominent businessmen. In 2006 he received recognition as one of seven most important professional businessmen in Brazil. That very same year he was named Agency Director of The Year. In 2007 Gama was given the title Entrepreneur of the Year and was called one of the top leaders in communication for the same year. In addition to the awards associated with Neogama, he has received recognition for his contributions and showcasing of his unique artwork as well as his VIOLAB music projects. Alexandre Gama is continuously improving his efforts to stay popular among a continuously changing advertising and communications field.