Advancement in technology has necessitated the need to adopt new digital marketing practices. With internet advertising and other marketing tools available, companies have had to make the undeniable move to push boundaries, obtain maximum advantage from GPS-enabled marketing and reaching out to customers who spend adequate time in the internet. Unlike in the past, the current competition in the digital sphere ultimately comes down to who takes adequate advantage of the current opportunities available. The popular use of guerilla advertising techniques such as promotional models and staged events has been taking the world by storm. However, Lori Senecal has opted to blend in advertising professionals, coders, technologists and social media channels to reap maximum benefits from then.
As a top marketing expert at Crispin, Porter and Bogusky (a leading marketing agency), Lori Senecal has been making significant strides courtesy of her unique recipe for success: reaching the intended audience, delivering the exact message that customers want to know and inspiring customers to take action. Unlike conventional advertising techniques, this method doesn’t involve local festivals, street events or even trade shows. In a nutshell, it primarily focuses on reaching the intended audience and inducing them to procure the intended products or services. Visit Adweek to know more.
How Facebook Has Become a Crucial Tool in Fostering Engagement and Compelling Action
According to Senecal, great ideas are meaningless if not translated into action. With Facebook’s rising performance over the years, companies have deemed it necessary to interact with customers through advertising platforms through creative engagement and bi-directional communication. Advertisers have reportedly earned significant investment by adopting the following Facebook marketing tools:
- Creating visual content that appeals to customers who browse on their cell phones or computers.
- Fine-tuning precise details such as photo color, attention grabbing backgrounds, distinctive focal points and quality photo animations.
- Promoting social media sharing through informative and entertaining value-added videos that will rapidly go viral.
- Depicting real people in real situations.
- Creating a unique experience for each client’s profile.
Lori Senecal’s Background
Lori Senecal’s reputation as a prominent entrepreneur remains unmatched. As the Chief Executive Officer of Crispin Porter & Bogusky, Senecal has proven to be a digital marketing guru by steering the company to unprecedented heights. Lori Senecal has been lauded for her outstanding professional performance by being awarded with the Quantum leap award among many others. Additionally, Senecal also played an integral role in implementing corporate strategies and human resource methodologies while managing KBS. She recently spoke at 3% conference.
See more: https://www.behance.net/lorisenecal