Nathaniel Ru, the co-CEO of Sweetgreen is changing the way fast food restaurants operate. From the beginning of its establishment, the goal of the salad chain has been to feed people better food.
While Sweetgreen is providing healthier food options in the fast food industry, Nathanial Ru is also changing how fast food restaurants typically operate. Instead of waiting in line to order 30% of purchases are processed through Sweetgreen’s website and mobile app allowing for greater productivity.
As a co-CEO partnered with his friends Jonathan Neman and Nicolas Jammet, Nathaniel Ru is seeking to grow Sweetgreen to a national level. Nathaniel Ru and his partners believe in relating to their customers. Throughout the year, the Sweetgreen corporate office closes five times. Corporate office workers in Los Angeles exchange their desk jobs for working in Sweetgreen restaurants.
Launching Sweetgreen right after graduation from Georgetown University, Nathaniel Ru and his partners follow in the footsteps of their parents. All three co-CEOs are children of immigrants that started their own businesses after coming to the United States.
Since the 2007 opening of Sweetgreen in Washington, DC Nathaniel Ru thrives as a young entrepreneur. The healthy fast food chain continually expands with 40 restaurants so far in California and New York. While attending Georgetown University, Nathaniel Ru understood the need for healthier food options.
From his passion for healthy food came his partnership with two friends to start the eco-friendly company Sweetgreen. To begin his dream of business ownership Nathaniel Ru raised $350,000 to open the first Sweetgreen restaurant. The company now partners with over 250 farms to increase Sweetgreen to 100 locations across the nation by next year.
Nathaniel Ru graduated from Georgetown University with a Bachelor of Science in Finance in 2007. Soon after graduation in 2010, Nathaniel Ru and his two partners created a music and food festival called sweetlife. Sweetlife has now grown to attract over 20,000 people.
The festival features top music artists and top chefs as well as food trucks and locally grown food. Nathaniel Ru’s creation of sweetlife, music and food festival serves the greater purpose of being environmentally friendly by leaving a carbon-neutral footprint.