NewsWatch Tv is a show that had been on cable TV for more than twenty-five years. When it first began back in 1990, the show only aired once each month. As the popularity of the show grew and made the main concept of the show consumer based, it now airs once a week. The hosts of the show are Andrew Tropeano, Susan Bridges, and Michelle Ison.
The show features the latest consumer electronic reviews and public service announcements as well. The show also has celebrity interviews and the latest app demonstrations. One of the companies that have benefitted greatly from an ad campaign on the show is a company called Contour Designs.
Contour Designs is a company that makes workstations for individuals and businesses. The campaign was to show consumers how ergonomic the workstation could be without putting unnecessary strain on the hands and wrists. Bret Hudson is the Product Marketing Manager and he said that NewsWatch did a great job with the video and how it was presented to the viewers. As a result of the campaign sales of the workstations increased almost immediately. The promotion was seen in over two hundred markets worldwide and it was watched by over ninety-five million households. That is about as successful as one small company can get.
NewsWatch TV helped a technology business get a foot in the door. With this talented team behind them, Contour can have the confidence to innovate future products. Isn’t that what new technology is all about?