Bernardo Chua Turns His Concern for Human Health Into a Multi-National Company

As a boy growing up in the Philipines Bernardo Chua was concerned with the welfare of others. His original ambition was to be a medical doctor. He graduated from the University of Santo Thomas with a Bachelor of Science Degree, but never pursued an MD. Read more about Bernardo Chua on CajaMediterraneo

It wasn’t that he had lost interest in improving the health of others. Bernardo found another way to help people live healthier lives. Ten years ago he founded the direct sales company Organo Gold.

The Organo Gold product line consists of nutraceuticals. Nutraceuticals are foods made with an additive or additives that have medicinal qualities. The beneficial additive in the teas, coffees, and personal care products sold by Organo Gold is Ganoderma a variety of mushroom that grows around the world.

Having grown-up in South East Asia Bernardo Chua was familiar with the healthful attributes of Ganoderma. A natural antioxidant Gandoderma can guard against nine serious health threats including cancer, liver disease, and high cholesterol. The Ganoderma mushroom has been a staple in traditional Asian medicine for centuries.

Most businessmen would prefer to set-up shop in a country with little or no regulatory laws. I personally was impressed to learn that Bernardo established Organo Gold in Canada because of its strict regulations governing the food industry. He realized that having to comply with strict product laws would give consumers an added sense of security when purchasing products from OG.

As mentioned earlier part of Organo Gold’s business model is direct sales. Instead of retailing their product through brick-and-mortar retailers direct sales is akin to the door-to-door salesmen of yore. Distributors might use catalogs or host Organo Gold parties in their home. By using the direct sales model Bernardo Chua created business opportunities for distributors in almost three dozen countries.

In 2014 during the Dangal ng Bayan Awards ceremony in Manila Organo Gold was honored with multiple awards. The company was recognized as “Best Gourmet Organic Health Coffee” and “Number One Global Nework Marketing Company”. Consumers choose the recipient of both those honors. Bernardo himself garnered the “Outstanding Global Entrepreneur” award. Visit: https://ca.linkedin.com/in/bernardo-chua-b96b54aa

 

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