The L’Oréal Paris’s second annual fashion and beauty show was held on September the 30th. The event took place on a floating catwalk on river Seine in the French capital city. The event showed off the season’s new entrant alongside providing an opportunity for L’Oréal Paris to emphasize on its ongoing commitment to ensure the industry continues to be more accessible. The fashion and beauty show was open to the public and was graced by many top names in the fashion and beauty, such as Nicolas Krafft, Vice President of Global Business Development as well as the silver screen.
Diversity in women
The diversity in women’s beauty begged everyone to notice. This year’s event featured celebrities such as Eva Longoria, Louise Bourgoin and also Elle Fanning, who walked for this brand. Creativity and diversity also took center stage. With some faces being linked to the French capital and others from outside like actor Nikolaj Coster Waldai of the game of Thrones, Marie Bochet, the Paralympic ski champion as well as the new L’Oréal Paris’s ambassador.
This event was held during fashion week and was an opportunity to flaunt some of the latest and coveted fashion looks alongside the L’Oréal Paris’s urge to showcase beauty to everyone. Val Garland and Stéphane Lancien, the L’Oréal Paris Global Makeup Artist and Global Hair Artist Stéphane Lancien respectively came up with up to 70 new hairstyles, and also new makeup looks for the event. There were also models from the 13 partners to the event like Isabel Marant, also Sonia Rykiel, was there, not forgetting Balmain who also took to the runway with their latest collections as well as jewelry. More than eight days were used to set up and take down the floating catwalk.
About Nicolas Krafft
Nicolas Krafft is currently the Pulp Riot international’s general manager. He also has held various other administrative jobs in the past such as being the vice president of Global Business Development in the same company. From June 2011 to December 2013, Mr. Nicolas Krafft was the L’Oréal Deputy General Manager Eastern Europe. From January 2009 to October 2011, he was L’Oréal’s General Manager. He has equally served as the Marketing Director of Asia and the Marketing Director Kerastase for the brand in the past.