Fabletics Using Review-Centric Marketing to Win Over Customers from Competitors

Fabletics, Lululemon, and Athleta are some of the companies involved in the design and marketing of activewear clothing. Although Lululemon and Athleta were founded way before Fabletics, Kate Hudson’s Fabletics is giving the two a run for their money. Established in 2013 by Kate, Don Ressler, and Adam Goldenberg, Fabletics is on its way to becoming a market leader. One could argue that Kate’s fame coupled with Goldenberg’s and Ressler’s experience in the fashion industry (TechStyle Group) bolstered the company’s exponential growth; while Fabletics’ resounding success can partly be attributed to the mentioned factors, especially Kate’s large social media following, review-centric marketing strategy handed Fabletics success.

The internet is partly to blame for the current consumer behavior. With the advent of e-commerce sites, a lot of transactions are done through the web unlike in the past few years when a customer would walk into a retail shop and physically examine products before purchasing or continuing with their search for a product that would perfectly fit their needs. Presently, consumers purchase products from the internet without examining them first; the chances of purchasing unworthy products are high. To save themselves from sub standard products, consumers use the internet to search for “user reviews” of a product or a service. The nature of the reviews, regardless of price, will determine whether a consumer buys a product or source for another. Positive reviews of a service or product will entice customers to order from a company. A BrightLocal study concluded that 84% of consumers are convinced that online reviews are an accurate reflection of a product or a service quality.

Fabletics, being an early adopter, has successfully used review-centric marketing to increase its sales and by extension, its growth. The presence of a website, Fabletic.Com, which consumers find products that have been positively reviewed by renowned people like Kate or promoted by sensational singers such as Demi Lovato speak to the hearts of online shoppers; many consumers readily associate with Kate or Lovato. Review-centric marketing has enabled Fabletics’ star to rise amid cutthroat competition. In 2013, Fabletics was nothing compared to the 90’s Lululemon or Athleta, but the company has grown by over 200% to the dismay of its competitors. Also, Fabletics’ revenues are going through the roof. Being a membership based retail outlet, the number of paying members subscribed to Fabletics is estimated to be over one million.

Rave reviews of a product, service, or a company not only increase sales but also have an array of benefits. Positive reviews will enable a company to be among the top companies displayed by a search engine when an online user searches a product associated with a company. Also, positive reviews increase repeat purchases and retention of consumers. 21st Century companies wishing to set themselves apart from the lot should adopt review-centric marketing.

Kate is the sensational figure associated with Fabletics. To her, a winning activewear clothing should be, stylish, high quality, and reasonably priced. To find the best Fabletics’ gear, a consumer can visit their website and take a “Lifestyle Quiz.”

How Nathaniel Ru Tasted Success

Nathaniel Ru has ensured that lunch is not burgers and fries anymore. She has a trendy salad bar that is making customers keep coming back for more.

She calls it Sweetgreen. It is a casual salad chain. There are always people standing in lines outside it. This is a place that is full of mythical salads. It is perfect for a quick lunch and delicious too.

But it is possible to skip the line by using the Sweetgreen app. The food is really good. The lettuce is crispy; the dressing is tangy and there is crumbling robust cheese.

The main thing about Sweetgreen is that it is healthy and tasty and reasonably priced too. But like other lunch salads, a person does not get hungry within an hour after eating one. The price is the same that would be paid for a burger and fries, but this is nourishing and healthy food.

Nathaniel Ru started her first outlet in Washington, DC. This was in 2007. Today the chain has 40 sites that are expanded all across New York and California. There are shops coming up in Boston and Chicago.

But Nathaniel Ru does not pick up locations randomly. She does the complete demographic analysis. This is why sequencing of store openings plays a major part in her real estate strategy.

She says that the number of stores is as important as the way in which they enter a market. Nathaniel Ru explains that the first store of Sweetgreen in New York was in a chic NoMad neighborhood that was far from the place where the fast-casual chains were located. This helped to set them apart from those outlets.

Next, Sweetgreen opened stores in the affluent neighborhoods of locations like Tribeca, Nolita, as well as Williamsburg. This is because Nathaniel Ru was promoting her chain as something beyond convenience. This was not just a lunch outlet. She wanted people to come here for dinners and during weekends as well.

Sweetgreen is a place that is clean and lots of smiling faces around. Hence this is a good place to visit. This is being called service design by Nathaniel Ru. She has combined storytelling, technology, as well as design here. It is more than selling a product here. The place provides a personalized and consistent service to all its customers.

This is a restaurant that people rely on, for its consistent quality.

Learn more about Nathaniel Ru:

Jobs Report: Sweetgreen Co-Founder Jonathan Neman Lives the Sweet Life

 

Louis Chênevert Knows How to Run a Business the Right Way

Louis R. Chênevert is making his way through the business world with ease. At United Technologies Corporation he worked hard as their Chief Executive Officer and Chairman. He received his degree at HEC Montréal and also received an honorary doctorate from them in May 2011.

The Canadian businessman worked at General Motors as the Chief Executive Officer for 14 years. He was President at Pratt & Whitney’s and became Chairman and Chief Executive Officer at United Technologies Corporation. He stepped down in 2014. As of 2015 Louis’s current role is Exclusive Advisor at Goldman Sachs Merchant Banking Division.

United Technologies Corporation is an aircraft manufacturing company based in Hartford, Connecticut. It is a $63 billion dollar business this is not slowing down any time soon. When Louis was working there he made sure the company did not go under during the recession. He beat the odds and kept it all ethical without hurting the environment, paying employees unfair wages, or sacrificing the needs of the local community. Louis also kept the company in its hometown, instead of relocating it to another country.

Aviation Week & Space Technology Person of the Year Louis R. Chênevert is hardworking Canadian businessman. He was born in Quebec and raised there. He received his Bachelor’s degree from HEC Montréal in production management. United Technologies Corporation (also known as UTC) is not only the leading helicopter manufacturer in the United States, but they are also the World’s largest manufacture for elevators and escalators. Another branch of the business makes and are a US leader of heating and air conditioning equipment, fire detection, and refrigeration. Mr. Chênevert surely helped the company grow and gained the trust of employees and shareholders alike. With his desire for a harmonious workplace he has successfully grown UTC without sacrificing the most important components in the meanwhile, the people. That is why they call him the think tank. He’s able to solve the puzzle without losing any of the pieces.

Mr. Chênevert has a rich career history working with big corporations. He was the President of Pratt & Whitney Aircraft and the Production General Manager at General Motors. He currently resides in Hartford, Connecticut.

How Lori Senecal Is Revolutionizing Internet Marketing With an Eye for Success

Advancement in technology has necessitated the need to adopt new digital marketing practices. With internet advertising and other marketing tools available, companies have had to make the undeniable move to push boundaries, obtain maximum advantage from GPS-enabled marketing and reaching out to customers who spend adequate time in the internet. Unlike in the past, the current competition in the digital sphere ultimately comes down to who takes adequate advantage of the current opportunities available. The popular use of guerilla advertising techniques such as promotional models and staged events has been taking the world by storm. However, Lori Senecal has opted to blend in advertising professionals, coders, technologists and social media channels to reap maximum benefits from then.

As a top marketing expert at Crispin, Porter and Bogusky (a leading marketing agency), Lori Senecal has been making significant strides courtesy of her unique recipe for success: reaching the intended audience, delivering the exact message that customers want to know and inspiring customers to take action. Unlike conventional advertising techniques, this method doesn’t involve local festivals, street events or even trade shows. In a nutshell, it primarily focuses on reaching the intended audience and inducing them to procure the intended products or services. Visit Adweek to know more.

How Facebook Has Become a Crucial Tool in Fostering Engagement and Compelling Action

According to Senecal, great ideas are meaningless if not translated into action. With Facebook’s rising performance over the years, companies have deemed it necessary to interact with customers through advertising platforms through creative engagement and bi-directional communication. Advertisers have reportedly earned significant investment by adopting the following Facebook marketing tools:

  • Creating visual content that appeals to customers who browse on their cell phones or computers.
  • Fine-tuning precise details such as photo color, attention grabbing backgrounds, distinctive focal points and quality photo animations.
  • Promoting social media sharing through informative and entertaining value-added videos that will rapidly go viral.
  • Depicting real people in real situations.
  • Creating a unique experience for each client’s profile.

Lori Senecal’s Background

Lori Senecal’s reputation as a prominent entrepreneur remains unmatched. As the Chief Executive Officer of Crispin Porter & Bogusky, Senecal has proven to be a digital marketing guru by steering the company to unprecedented heights. Lori Senecal has been lauded for her outstanding professional performance by being awarded with the Quantum leap award among many others. Additionally, Senecal also played an integral role in implementing corporate strategies and human resource methodologies while managing KBS. She recently spoke at 3% conference.

See more: https://www.behance.net/lorisenecal

Doe Deere Introduces Kitty Bundles To Support Cats

Doe Deere, the founder of the cosmetics company Lime Crime loves cats. She has two of her own. Now her company is introducing Kitty Bundles and giving 20% of the proceeds to support the cats a Kitty Bungalow, a Los Angeles based organization that takes in abandoned cats or stray cats. Kitty Bundles rehabilitates the cats, teaches them to interact with people and use a litter box. The cats are then put up for adoption. Learn more: http://blogwebpedia.com/doe-deere-introduces-kitty-bundles-support-cats.html/

Lime Crime produces 100% vegan-based cosmetics that are never tested on animals. It brings joy to the heart of the entire staff to help cats that need a home. The company is offering four Kitty Bundles. They are:

  1. PURR: This contains
  2. MEOW: This bundle has Diamond Crushers Cheap Thrill and Lit
  3. POUNCE: This bundle contains Unicorn Lipsticks Pom Pom and Varsity
  4. Bite: This contains the Velvetines Polly and Fetish

 

The cosmetics in the Kitty Bundles are the bold, bright colors for which Lime Crime is famous. The Kitty Bundles, which contain lipstick, eyeshadow and other popular products to make women look dazzlingly beautiful, are available for sale through the Lime Crime website.

 

Founded by Shawn Simmons, The Kitty Bungalow Charm School for Wayward Cats is an idea that developed when Simmons found several cats making their home in her 100-year-old house. Neither neutered nor spayed, the cat regularly had kittens. She began nurturing and caring for them. In 2009 Simmons sought non-profit status and started Kitty Bungalow. A dedicated headmistress, Simmons has a curriculum for the cats to prepare them for loving owners. The cats are never placed in cages, instead they’re rehabilitated through the loving care a trained volunteers. The organization runs on donations.

 

Doe Deere, the Unicorn Queen, was born in Russian and moved to New York as a youngster. A talented individual, she had careers in fashion design, modeling and music before founding Lime Crime Cosmetics in 2008. She started out producing the make-up herself and marketing it on the internet. Her brightly colored make-up quickly became an international sensation.

 

Now that she has attained her dream of owning a successful company, Doe Deere works with other female entrepreneurs to help them start their own companies. A rebel at heart, Doe Deere choose the name Lime Crime because she love lime green and believes that women not being free to wear wild, vibrantly colored make-up is a crime.

Visit here: http://inspirery.com/doe-deere/

 

Alfonso de Angoitia Noriega: Running Mexico’s Leader in Media Companies

     Televisa, the top media companies in Mexico have recently partnered together with Taboola. Taboola is a leader in digital marketing. Taboola makes suggestions to consumers based on content they already enjoy. Televisa is striving to drive more traffic and monetize their website through sponsored content. As more of their viewers utilize the internet every day, there is a need for Televisa to grow their presence online too. Televisa is a top media company in Mexico and reaches audiences throughout all of Latin America.

Alfonso de Angoitia Noriega, Executive Vice President of Grupo Televisa, S.A. has held this position since May of 2000. Alfonso de Angoitia Noriega also presently serves as the Member of the Executive Office of the Chairman. He also currently serves as Director for Empresas Cablevision, the Pepsi Bottling Group Mexico, Univision Communications, Inc., and Formento Economico Mexicano.

Before Alfonso de Angoitia Noriega started his career at Grupo Televisa, Angoitia worked at White & Case, LLP located in New York City. Shortly after, Alfonso de Angoitia Noriega became a founding partner of his own law firm called Mijares, Angoitia, Cortés y Fuentes, S.C. It quickly became one of Mexico’s leading law firms. Alfonso de Angoitia Noriega was Emilio Azcárraga’s personal attorney before he passed. Emilio Azcárraga was CEO for Grupo Televisa at the time. Together with Emilio Azcárraga’s family, Alfonso de Angoitia Noriega helped to rebuild Grupo Televisa back up to what it is today, leader of media companies in Mexico. This paved the way for Alfonso de Angoitia Noriega to gain his current position as CEO of Grupo Televisa.

Jeremy Goldstein: A true rising star

A Closer Look at Attorney Jeremy Goldstein:

Jeremy Goldstein is a partner at Jeremy L. Goldstein & Associates. Jeremy L. Goldstein & Associates is a boutique type law firm located in New York, New York. The firm works directly with CEO’s, Compensation Committees as well as management teams.

Jeremy Goldstein deals with issues concerning Corporate Governance as well as transformative & corporate related events. Many of the cases that the firm handles are that of a highly sensitive and confidential nature. Mr. Goldstein is considered one of the top attorneys within his area of practice.

Prior to creating his own legal firm, Jeremy Goldstein was an active partner at the Lipton, Rosen & Katz Law Firm. Mr. Goldstein has been involved in a number of high profile cases within his career. A well known case in which Mr. Goldstein was directly involved was the United Technologies/ Goodrich Legal Case.

Mr. Goldstein represented a variety of well known organizations including Dow Chemical Company, Merck Pharma, Verizon Wireless, Sanofi and many more. Jeremy Goldstein has a reputation as a no nonsense attorney who looks out for the best interest of the client.

Jeremy Goldstein is involved with a number of organizations including the Mergers & Acquisitions Sub Committee, American Bar Association/ Business area as well as the Executive Compensation Committee.

Mr. Goldstein also has a unique talent for writing. Jeremy Goldstein has written several articles concerning Corporate Governance as well as Corporate Compensation issues. Mr. Goldstein’s name appears in the “Chambers USA Guide to American Leading Lawyers in Corporate America”.

Jeremy Goldstein also travels and lectures extensively. All of Mr. Goldstein’s lectures revolve around Internal Corporate Governance and structure. In addition, Jeremy Goldstein also addresses the possible consequences involved when Corporate Governance regulations are violated.

*Foundations/ Education Credentials:

Goldstein is now an active member of the “Make a Wish Foundation“. In addition, he has donated large sums of money to mental health research. Mr. Goldstein is particularly interested in making certain women with mental issues receive proper help and guidance.

Jeremy Goldstein received his Law Degree from the New York University School of Law. Mr. Goldstein graduated from the University with honors.

Roberto Santiago: Investor who Developed Manaira Shopping

The economy of the city of Joao Pessoa has grown rapidly in recent years because of major investment projects and businesses coming up in the area. It is the home of Manaira Shopping and Mangeira Shopping, which are owned by a Brazilian business guru, Roberto Santiago. Manaira Shopping was launched close to 30 years ago, while Mangeira Shopping was launched few years ago. Roberto Santiago has designed his malls such that leisure, fun, entertainment and amazing shopping experience are all found under the same location.

 

Facilities Found at Manaira Shopping

 

The mall offers a vast range of facilities including hundreds of shopping stores, food courts, gym, movie theaters, gaming area, banking and a university. In 2009, the mall was redeveloped and a new structure was added to cater for the entertainment needs of the customers. It is known as the Domus Hall. It has adequate space to accommodate up to 10,000 fans. It is a two floor structure; the mezzanine floor for private events, and the ground floor for public events. The Domus Hall can be hired during various occasions like wedding, graduation, family gatherings, conferences and corporate events. Live concerts are also held at this venue. Domus Hall is installed with modern sound equipment as well as soundproof devices.

 

The cinema hall is another facility at Manaira Shopping. There are eleven rooms with 3D and VIP sections. It is the place where latest movies are watched. For amazing and clear viewing, seats are arranged in a stadium-like pattern. Bar services are also offered at the movie theaters. Restaurants at Manaira Shopping serve a variety of meals and drinks, both local and international. Roberto Santiago has redeveloped this section three times in order to continue serving the growing needs of customers. There is a gourmet space where families can enjoy memorable moments while eating tasty and delicious dishes. Other entertainment venues at Manaira Shopping are bowling alley, kids’ zone and electronic amusement park. Besides fun and entertainment venues, Manaira has numerous stores dealing in items such as clothing, furniture, appliances, electronics, jewelry and sports apparel.

 

Roberto Santiago’s Personal Profile

 

Roberto Santiago is one of the most prominent investors in the city of Joao Pessoa, Paraiba. He began his career at Café Santa Rosa and later invested in a carton manufacturing firm. Using his entrepreneurial skills, he was able to develop one of the most successful business ventures in the state of Paraiba. Today, other shopping malls have been developed in Joao Pessoa, thanks to Roberto’s entrepreneurial skills. Roberto received his education at Marist College and proceeded to join University Center of Joao Pessoa. He graduated with a Business Administration degree. He is a sportsperson, and has won several motocross championships.

 

Paul Mampilly – One Of The Most Celebrated Stock Market Investment Specialists

When it comes to looking for guidance on how to invest in stock or which script to invest in, one of the financial gurus seems to be having all the right answers in the United States, Paul Mampilly.

In the newsletter Paul Mampilly started in collaboration with the famous publishing house, Banyan Hill Publishing, he provides stock market investment tips as well as provides names of the specific stocks that the people should consider investing in. The stock picks made by Paul Mampilly have been successful, and it has caught a lot of attention of the retail investors, who are always on the lookout for investment guidance.

Paul Mampilly is a celebrated stock market professional in the United States with over 25 years of experience in the Wall Street as a financial analyst, hedge fund manager, stock market broker, and so on. The list of achievements of Paul Mampilly is long in the financial world, but one of the mention worthy performances of Paul is winning the contest organised by Templeton Foundation at the heights of economic recession across the globe. In the completion, Paul Mampilly was able to pull up the $50 million investment to over $88 million by shorting the stocks at the right time. Even as the world struggled to make profits in the stock market due to the bearish market, Paul was able to provide his customers with unbelievable benefits.

Paul Mampilly has devised a proprietary investment technique over the years that he shares with the subscribers of Profits Unlimited. Paul Mampilly has been a Wall Insider for more than two decades, and this has helped him understand how the market moves and which parameters should be looked upon to make a profitable investment or to pick a star script to invest in. Many of his investors have profited greatly through the investment guidance provided by Paul Mampilly. Paul Mampilly is also the founder of the Capuchin Consulting service, which apart from providing investment consultancy also offers professionals with coaching on how to make smart investment decisions for long-term wealth creation and understanding the stock market better. The tips and tricks shared by Paul Mampilly are highly valuable, and the one understands it, knows it well.

Watch: https://www.youtube.com/watch?v=rEOrH47cGNw

Dr. Richard Shinto and Penelope Kokkinides Revolutionize the Healthcare Environment

Dr. Richard Shinto

Dr. Richard Shinto serves as the current President and Chief Executive Officer of InnovaCare Health Solutions, LLC. He has a strong clinical background and extensive experience in managed healthcare. Dr. Shinto holds a degree in Bachelor of Science from the University of California, Irvine. Later on, he joined the State University of New York to pursue a degree in Medical Practice.Dr. Shinto has worked in many prestigious medical companies. He began his career as an Internist and Pulmonary practitioner in South California. From 1996 to 1997, Dr. Shinto served as the Corporate Vice President of Medical Management at MedPartners before leaving for Cal Optima Health Plan as the Chief Medical Officer. He also served as the Chief Medical Officer of NAMM, California before making his way up as Aveta’s President and Chief Executive Officer. Dr. Shinto has over 20 years of experience in operational healthcare and clinical studies.

Penelope Kokkinides

She attended Binghamton University to pursue a degree in Biological Sciences and Classical Languages. Besides, she holds a degree in Social Work as well as a degree program in Alcohol and Substance Abuse from the University of New York. Kokkinides has specialized in government healthcare programs, Medicare and Medicaid for over 20 years. Her experience in managing health care processes and developing clinical programs has helped her improve InnovaCare’s efficiency.Currently, Penelope Kokkinides serves as the Chief Administrative Officer of InnovaCare Health Solutions, LLC. Previously, she served as InnovaCare’s Vice President of Clinical Operations and Chief Operating Officer before rejoining the company in 2015. Kokkinides served as Centerlight HealthCare’s Executive Vice President and Chief Operating Officer before joining InnovaCare. Here, she would oversee the managed care division. While serving at AmeriChoice, a business unit of UnitedHealth Group, Kokkinides initiated the formation of the company’s health model.

About InnovaCare Health

InnovaCare is Puerto Rico’s leading provider of managed healthcare services. InnovaCare provides quality healthcare through its two primary avenues of care, Medicaid Program and Medicare Advantage and Provider Networks. InnovaCare strives to create sustainable, innovative, and cost-effective healthcare models that are fully integrated with advanced technologies.InnovaCare’s looks forward to redefining healthcare management to meet today’s complex challenges in the healthcare environment. Currently, InnovaCare has over 200,000 members and over 7,500 care providers across North America. InnovaCare and its affiliates strive to build sustainable health care models to enhance quality healthcare services.

Learn More about Rick Shinto :http://www.freemotionhiphop.com/2016/08/30/innovacare-health-ceo-richard-shinto-appoints-s-bhasker-as-chief-information-officer/