2018 Proves Fortress Investment Group was a Good Buy for SoftBank

Fortress Investment Group has spent 20 years making waves in the investing world, drawing attention from investors. They experienced a significant number of changes over 2018, but even when challenged they proved that they remain a group worth watching.

When SoftBank bought this investment group, they got access to $40 billion in global assets. But the real valued product wast Fortress Investment Group’s decades of expertise, which they continue to put into daily practice, with SoftBank only taking up a seat on the group’s board.

CEO Rajeev Misra laid out the new ambitious agenda in a series of interviews throughout the year. Looking to expand their focus from the real estate market that made them so successful, Misra said Fortress Investment Group is looking to the tech sector. The plan is to gain majority shares of at least 100 tech companies, something they can actually pull off now that there’s not so much time and resources spent on hunting down prospective investors and convincing them to join.

SoftBank’s Vision initiative is part of how they’ll make this plan come together. Using their interest in real estate with this new interest in technology, they’re going after start ups that use both as the foundation of their company. This means companies like OpenDoor, Compass, and Katerra.

Fortress Investment Group is still interested in purchasing property of course. In October, they acquired a well placed Tiffany & Co. property in Palm Beach, Florida, and even have plans to expand the second floor with more office space. This was followed by buying SuperValu in Pompano Beach, closing out the year with two big closings in South Florida.

This past year made it clear that SoftBank was the right move, but the group remains interested in forging new partnerships when they make sense. Fortress Investment Group worked together with billionaire Nassef Sawiris to get a majority holding in the Aston Villa Football Club.

By taking calculated risks, Fortress Investment group made their name recognizable. That drew in the attention of SoftBank, who’s profiting off substantial experience that’s responsible for big moves in what could’ve otherwise been a year of adjustment. It’s that success and daring that has made them a name to be reckoned with.

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