‘DeepFakes’: A Salacious Approach to Brazilian Elections

Bruno Fagali is an acclaimed Brazilian Attorney who is most notable for his experience in administrative law. As the founding partner of Fagali Advocacy, Bruno Fagali specializes in Legal Compliance and provides consulting and litigation services in the practice areas of Anticorruption Law, Public Law, Parliamentary Law, Advertising Law and Election Law. As a contributor to The Brazilian Institute of Law and Business Ethics Fagali supports the integrity of businesses. He advocates both in the public and private sectors supporting ethical commitments towards research in public policy, integration of multidisciplinary practice areas, and ethical lobbying practices.

Fagail and his partner Lucas Pedroso recaptured the academic project “The spread of true and false news online”, which was originally produced as an academic study from students at Massachusetts Institute of Technology (MIT). Findings of the study demonstrated that on average, during the 2014 presidential elections, more than 1,200 automated profiles were created for the specific purpose of spreading false and manipulative content to the public. In accordance with the recent study, the use of false content has become a much more publicized practice. Unsurprising, the spread of false information to the public through the use of media has been a common practice for decades.

In an attempt to mitigate the harmful effects of false content creation, the Consultative Council on Internet and Elections, was tasked with developing research and studies on electoral rules to uncover the influence of the internet on elections. The council contributes its opinion on the issues submitted by the President of the TSE and formulates and propose strategies to combat the issues faced with an emphasis on improving standards.

Recently, the Consultative Council on Internet and Elections received an assignment from the FBI, led by the Director of Cyber Crimes, Howard Marshall, who shared valuable insight as to the challenges, tools, and recommendations on the Fake News control by Brazilians. According to a report, in 2011 the federal police carried out the first operation to combat false news related to elections in Brazil.

While fake news is a concern, what is even more concerning is the use and creation of so called deepfakes a.k.a. fake videos.

Christened FakeApp is a dangerous program well known for its user-friendly approach, high quality videos, and it’s free to download. The application features crowdsourcing and machine learning making it available to anyone to use and incorporate a self-improving technology.

Despite recent efforts to combat the spread of fake news, no effective policy nor preventative controls have been developed and therefore the harmful effects of deepfakes will soon be identified by the world.

For details: www.crunchbase.com/organization/fagali-advocacy